Consumer Attitudes & Behavior

Three-quarters of Hispanic shoppers in the U.S. will make back-to-school purchase in stores, but which ones will be strongly influenced by their mobile marketing offers.   A survey of 500 Hispanic consumers conducted by mobile ad platform Retale found nine out of 10 saying they’d be using their smartphones to shop and that their dollars would be put toward the best deals.  

Groupon, One Kings Lane and ModCloth have the top-rated mobile apps in the retail industry.   That’s according to a study conducted by Application Resource Center, which analyzed data taken from 1.2 million user reviews posted on the Apple and Google Play app stores for 50 retailers. (The retailers were reviewed represented the retailers with the most mobile app sales in 2015.)  

Although it’s only August and the pendulum has plenty of time to swing in the other direction, retailers are feeling optimistic about the upcoming holiday season.   That’s according to a report by Fung Global Retail & Technology and First Insight, in which more than 60% of those surveyed said they believe that holiday sales will increase compared to last year, and about 25% expect sales to increase 5% to 10%.     

Consumers cooled their spending in July.

Shoppers are opening their pocketbooks for back-to-school spending this year.   Parents expect to spend an average of $1,642 on back-to-school expenses this year, up significantly from $1,239 in 2015, according to the American Express Spending & Saving Tracker report.   Parents are expected to spend more on musical instruments this ($267 vs. $194 in 2015), along with mobile devices ($172 vs. $125 in 2015).   

Self-service checkout technology, including dedicated lanes and smartphone apps, may translate into an increased shrinkage rate for retailers.   That’s according to a study of retailers in the United States, Britain and other European countries conducted by the University of Leicester in England, the New York Times reported.  

Consumers cooled their spending in July.    Retail sales were flat in July, in line with a revised 0.8% gain in June, according to figures released Friday by the Commerce Department. The report ended three straight months of monthly gains.     Sales in July rose 2.3% from a year ago. Excluding automobiles and parts sales, sales fell 0.3% in July — the weakest reading since January, after a 0.9% gain in the prior month.