Consumer Attitudes & Behavior

Parents making back-to-school purchases are willing to open their wallets, if the price is right.   That’s according to a new study from digital savings platform RetailMeNot Inc., "Back-to-School Cheat Sheet: Consumer Trends and Insights for Retailers," back-to-school shoppers plan to spend an average of $273 per child, up from their anticipated spending of $246 in 2015.  

Wearable technology has a way to go before it becomes mainstream, but perhaps not as far as some observers think.  

Consumers who purchase at off-price retail outlets are a growing group.   According to the latest Checkout Tracking data from global information company The NPD Group, two-thirds of all consumers shop at off-price retailers. Checkout Tracking analysis, which analyzes receipts and follows consumer purchasing behavior, also shows off-price buyers represent 75% of apparel purchases across all retail channels.  

Consumers are not skimping on back-to-school spending this year, and brick-and-mortar retailers have extra reason to celebrate.   The International Council of Shopping Centers (ICSC) has released its annual back-to-school consumer survey results, finding an overall uptick in spending. The average back-to-school (BTS) shopper is expected to spend $657, with 78% expecting to spend more than the prior year.  

Results of the 2016 Harris Poll EquiTrend Retail Brands of the Year study show that some retail chains truly “get it” when it comes to engaging consumers.   Two retailers were named top brand in their respective categories for the fourth straight year. These are the Home Depot, which has been named hardware and home brand of the year. And Kohls.com, which has been named online department store brand of the year.  

The Pokemon Go app has exploded in popularity since its July 5 release in the U.S. 

Shoppers age 14-19, known as “Gen Z,” are not as hard to reach as some retailers think.  

After two years of benefitting from gasoline price tailwinds, still-stressed consumers will generate only a sluggish 3.3% year-over-year increase in this year’s back-to-school sales, according to Customer Growth Partners’ 14th Annual BTS Forecast.    Total BTS sales for the season will reach $540 billion — a new record, but the lackluster 3.3% growth represents a marked slowdown from the 4%-plus BTS growth seen in both 2014 and 2015, when sales were boosted by declining gasoline prices.