The future of food, according to General Mills

Retailers who sell food have seen firsthand the huge shift in consumer behavior toward natural, organic, gluten free and non-GMO products. Offering a view of what’s next in the grocery aisle this week was leading food supplier General Mills.

As part of an investor day to unveil growth strategies, the $18.8 billion company shared details about a broad range of new product introductions that debut this summer and are expected to drive retail sales.

“General Mills has been growing for more than a century, constantly innovating and investing to meet changing consumer needs. As we enter fiscal 2016, we are keenly aware of our consumers changing food preferences,” said Ken Powell, General Mills chairman and CEO. “This presents a tremendous opportunity to create growth for General Mills. We remain deeply committed to following our consumers and adapting our portfolio to their tastes and interests."

The company share details on its new product lineup in a press release, the most interesting part of which was a passionate and animated explanation of consumer insights by Jeanine Bassett, the company’s vice president of global consumer insights. To watch video click here.