RetailNext study: Bad news and good news in June sales

San Jose, Calif. – An analysis of June sales by store analytics provider RetailNext served up mixed results.



Although overall sales suffered a year-over-year decline in June 2015, retailers can take solace in the fact the consumers who were shopping spent more money. According to RetailNext’s Retail Performance Pulse report, June experienced a 3.3% year-over-year increase in sales per shopper, one of the strongest performances in any month of 2015 so far.



However, sales declined 6.1% and store traffic decreased 9.1%. In addition, transactions fell 7.7%. Sales per shopper managed to rise due to a 0.4% increase in conversion rate and 1.9% increase in average transaction value.



The strongest day for most metrics in June occurred the Saturday before Father’s Day, June 20. The lowest sales per shopper and conversion performance occurred Saturday, July 4. Excluding the July 4 holiday, the lowest conversion and sales per shopper occurred Monday, June 12.