Marketing Tactics

Levi Strauss & Co.’s business continues to be less reliant on its wholesale partners and more on its own operations.

Staples Retail stores across the U.S. are rolling out what the company says is the first-ever at-home battery recycling program.

Lego has announced a new initiative to make its stores more accessible to neurodivergent children.

Build-A-Bear Workshop Inc. is undergoing a comprehensive branding initiative that include expanding in brick-and-mortar and virtual space.

Miniso continues to expand its fast-growing U.S. portfolio.

Some numbers have come in about the sales lift generated by Amazon’s recent spring promotional extravaganza.

Sephora is increasing its efforts to reduce waste associated with beauty products.

The upcoming shopping center in Georgia is one of several centers the company has in development.