Marketing Tactics

Hicksville, N.Y. -- Pacific Retail Capital Partners announced renovations are underway for Broadway Mall located in Hicksville, New York. Mall renovations will focus on updating the main entrance to provide a grander, more recognizable entrance, modernizing the walkways with new flooring and improving outdoor hardscapes and landscapes with new benches, seating, foliage and flowers.
 

Facebook and Twitter don’t have the power to move mountains (not yet anyway), but one thing is certain: Retailers are not only listening to the conversations going on out there about their brands, but, increasingly and when it makes brand-sense, acting on them. At least the smart ones are.

Consider Topshop. The global fashion retailer came under fire for using ultra-thin mannequins in its stores.

Dollar General is trying to launch a literacy revolution in in its home state of Tennessee.

The retailer presented a surprise check to students, teachers and administrators at H.B. Williams Elementary in White House, Tenn., for $50,000 to support literacy initiatives at the school.

"Reading is critical to a child's success in school and in life. We hope this gift will help infuse a renewed excitement about reading and strengthen the literacy programs available to the students," said Denine Torr, senior director of Community Initiatives at Dollar General.

When a retailer includes the word “brain” right in its name, a certain level of operational intelligence is expected.

Green Bay, Wis. -- The Green Bay Packers announced details for the master plan of the Titletown District, a destination area to be created immediately west of Lambeau Field Stadium in Green Bay, Wisconsin. The Packers will invest approximately $65 million in Titletown, with a cumulative initial investment by all parties to be between $120 million-130 million.

Macy’s is appealing to customers with a favorite cause by asking shoppers to participate in the retailer's marquee charity event.

The retailer will hold its annual “Shop For A Cause” event, a unique, one-day-only shopping event created to support local charities’ fundraising efforts, on Aug. 29. Since 2006, the program has helped raise tens of millions of dollars for thousands of charities across the country.

With another difficult fiscal quarter under its belt, the CEO of Gap Inc. says the retailer will begin testing fast fashion merchandise in select stores.

Dodgeville, Wis. — Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

Lands’ End will kick off the new strategy with the introduction of different initiatives including two new lifestyle campaigns, Quality.Time and A Closer Look at the Land. Each will be featured online and in catalog format.