7-Eleven gets even more convenient

Dallas – 7-Eleven Inc. bases its value proposition on being a convenient way of purchasing food and CPG staples. But for consumers who are too time-strapped to even make a quick visit to their nearest 7-Eleven store, the retailer is offering a new omnichannel delivery service.



7-Eleven and omnichannel delivery provider DoorDash are partnering to provide on-demand delivery from participating 7-Eleven stores in New York, Los Angeles and Chicago, with delivery service following in Washington, D.C. and Boston in the coming months.



The strategic relationship will include in-store marketing, local promotions and the availability of “Convenience Packs,” or groups of products that make purchasing common items from 7-Eleven stores more convenient.



Customers can place orders from the DoorDash mobile app or online. For a limited period, the delivery service fee is $2.99.



“By working with DoorDash, we can bring on-demand delivery to more people and more places,” said Raja Doddala, 7-Eleven’s VP of innovation and omnichannel strategy. “This partnership between the world’s largest convenience store chain and a leading on-demand delivery start-up can redefine convenience. DoorDash’s technology, data analytics and commitment to the customer experience impresses us and makes them a great match for 7-Eleven’s omnichannel initiatives.”