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Get your Gilt on at new showroom


In the latest example of clicks to bricks, online upscale discounter has launched a new service at its New York office that sounds a lot like what retailers call a “store.”

The new service is called Gilt by Appointment and it gives members of the online retailer the ability to try on and shop a curated assortment of designer apparel, shoes and accessories in an intimate showroom setting located within Gilt's New York City midtown office. The service begins Tuesday, Sept. 8 when Gilt members who have scheduled an appointment are able to try on products with the help of a personal stylist.

"We always look for new ways to engage our members and bring them insider access to the most coveted brands," said Clay Cowan, Gilt’s chief marketing officer. "Launching the Gilt by Appointment showroom opens up a whole new way of shopping Gilt, allowing our members to experience the perks of with the convenience that comes with brick and mortar shopping, including trying on and seeing items in-person, shopping with a personal stylist, and the excitement of taking home their purchases that day."

According to the company, the showroom will be filled with Gilt's signature steals, including an assortment of designer and luxury labels and current season must-haves. Members can purchase designer names like Vintage Chanel, Vintage Hermes, Isabel Marant, Derek Lam, Miu Miu, Balenciaga, Jimmy Choo, Anna Sui, Tibi, Helmut Lang and more. All items include Gilt's standard discount of up to 70% off.

Various appointment types are offered so a Gilt member can shop by themselves or with another member. Another option, designed to bring new members into the Gilt community, allows a member to shop in a group with up to five of their friends.

The process for using the service is simple. On the appointment page on the Gilt site, members can note the occasion or pieces they're shopping for. The Gilt personal stylist will then pull the appropriate pieces ahead of time and assist the customer in selecting the best items for their event, personal style or budget.

The showroom is open Tuesday through Friday with appointments lasting between 60 and 90 minutes.

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