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Marketing Tactics

  • Staples 'thinks up' a way to support education in NYC

    Staples is injecting more starpower into its latest promotion aimed at supporting education.

    The retailer is building on its decades-long support of teachers, students and education by funding 176 local classroom projects in New York City, as part of its recent $10 million pledge to Think It Up, a new national initiative of the Entertainment Industry Foundation that seeks to inaugurate a new movement in support of students, teachers and schools, helping to create a culture of excitement about learning everywhere in America.

  • Macy’s opens the curtain on new off-price format

    New York – Macy’s Inc. on Wednesday officially entered one of the industry’s fastest-growing store segments: off-price retail.

    The company unveiled its newest banner, Macy’s Backstage, with the opening of three New York City -area stores, with locations in Brooklyn, Queens and Melville (on Long Island).

  • Cost Plus contest is a passport to Italy

    Cost Plus World Market is launching a contest aimed at its core shopper market.

  • Target may be getting boozy in Chicago

    As Target moves to reimagine the shopping experience for customers who visit its stores, the retailer has applied for two liquor licenses for a future store in Chicago.

    USA Today reports that the company has applied for packaged goods and consumption on premises licenses.

    The retailer may be trying to follow the lead of Kroger, Duane Reade and other retailers looking to expand their alcoholic offerings, which could pose operational challenges at these stores.

  • Now Trending: A Confusing Curriculum

    “Now Trending” is an exclusive online series to chainstoreage.com, featuring trending topics that impact the retail real estate landscape.

  • Kmart pays $1.4 million Medicare settlement

    Hoffman Estates, Ill. – Kmart has paid the U.S. government $1.4 million to resolve allegations that it improperly used drug manufacturer coupons and gasoline discounts to reduce pharmacy costs for Medicare patients at Kmart pharmacies.

  • Shoe Carnival eyes, ‘tremendous untapped opportunity’

    New market entries, a newly developed small format and ambitious omnichannel efforts have family footwear retailer Shoe Carnival on a trajectory to surpass $1 billion in annual sales.

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