Nordstrom expanding its give back brand

An innovative cause marketing initiative involving Nordstrom’s Treasure&Bond brand is being expanded to more merchandise categories, and non-profit beneficiaries couldn’t be happier.



Nordstrom donated 5% of net profits, or $254,000, from sales of its women’s apparel brand Treasure&Bond from Feb. 1 to July 31 to the national group called Girls on the Run. Now the retailer is extending the Treasure&Bond brand to women's footwear, handbags, accessories, men's and kid’s apparel and the payout could be huge. Since its launch in summer 2014, Treasure&Bond has enabled Nordstrom to give almost $440,000 to Girls on the Run and the brand's first nonprofit partner, Girls Inc.



With the addition of merchandise offerings in other Nordstrom departments, Treasure&Bond's community outreach will grow to include beneficiaries that work to empower all youth – girls, boys, young women and young men, according to the company.



"It's been so rewarding for us to see Treasure&Bond evolve," said Mark Tritton, president of Nordstrom Product Group. "The positive feedback from our customers has enabled us to support inspiring organizations like Girls on the Run and now we're really excited to look to the future and make an even greater impact."



The next organization to benefit from the give back brand is the Boys & Girls Clubs of America. From Aug. 1 through Jan. 2016 it will receive a portion of the net profits of Treasure&Bond.



"We're very excited to partner with Nordstrom through their Treasure&Bond brand," said Chad Royal-Pascoe, national VP, Corporate & Cause Partnerships for BGCA. "Together with the support of Nordstrom customers, we'll be able to bring valuable programming and resources to kids across the country, helping them to reach their full potential as productive, caring and responsible citizens."