Marketing Tactics

Creative use of lighting is having a major impact on the in-aisle customer experience at a new ShopRite store.

The 90,000-sq.-ft. supermarket, in Burlington, New Jersey, uses high-performance accent lighting from Amerlux Lighting Solutions.

Efficient Collaborative Retail Marketing (ECRM) is increasing its value to retailers and suppliers with the introduction of a new service called the ECRM Content Gateway.
 

 Discount retailer 99 Cents Only Stores has come up with an odd new promotion to celebrate those who are becoming, “official 99ers.”
 
The company is known for offering door buster 99 cent specials on limited quantities at store grand openings and its latest promotion is also designed to capitalize on the 99 connection by featuring those turning 99 in direct mail ads.
 

Retailers always take a gamble when targeting promotions, and The Limited is doing its best to improve the odds. The specialty apparel retailer is using the First Insight InsightTargeting predictive analytics solution to determine which products and prices will appeal most among specific customer segments.

InsightTargeting combines data from First Insight's real-time consumer engagements with behavioral data from CRM and social media platforms.

Consumers are taking an increasingly varied path to purchase for tech accessories. According to the Second Annual Accessories at Retail study from the Consumer Electronic Association (CEA), almost two-thirds of U.S. consumers (62%) and more than three-quarters of millennials (77%) now go online via computer or mobile device to learn about tech accessories before making a purchase decision.

However, fewer U.S. consumers are making their final purchases online using a computer (30%) or mobile (7%).

Sam’s Club and the U.S. Chamber of Commerce Foundation are investing in an innovative program to help spawn the next generation of entrepreneurs.

Johnny Rockets is launching a fast-casual concept that the company hopes will appeal to time-starved millennials on the run.

Called Johnny’s Burger Factory, the 1,000-sq.-ft. eatery is located at the Walden Galleria mall, in Buffalo, New York, and will open on Sept. 26.

Another digital-native retailer is going the mall route. And this one is aimed at shoppers who love to play with makeup.

NYX Professional Makeup on Oct. 2 will open its first-ever physical store, at the Westfield Santa Anita Mall, Arcadia, California. The Los Angeles-based brand, which was acquired by L'Oreal in June 2014, says it plans to roll out additional stores nationwide and globally in select urban centers throughout 2016.