Kroger app enables virtual Pope visit

Mobile customers of two discount Kroger grocery banners have a unique connection to Pope Francis’ U.S. visit.



DigitalFood, the free mobile app for Kroger's Food 4 Less and Foods Co. shoppers, is providing a free, mobile virtual reality viewing of Pope Francis' American trip and his canonization of Fr. Junipero Serra in Washington, D.C.



Available on Wednesday, Sept. 23, consumers can digitally unlock the exclusive footage, courtesy of Mission and Guerrero Tortillas, by downloading the DigitalFood app and following onscreen instructions to view the content.



"This is such an exciting and pivotal moment as we continue to expand the frontiers of what we can offer customers and what we are able to achieve through virtual reality," said Eddie Vasquez, Food 4 Less. "For the first time in history, consumers will be able to get up close and personal with the Bishop of Rome and the leader of the worldwide Catholic Church. We are deeply honored to be able to provide this opportunity and excited for what's to come."



CausePlay, the agency behind the DigitalFood App, partnered with 12 Corners, Wonder Vision and Invision by The Associated Press to provide the exclusive content.