Connecting retailers, suppliers and content

Efficient Collaborative Retail Marketing (ECRM) is increasing its value to retailers and suppliers with the introduction of a new service called the ECRM Content Gateway.



Best known for organizing category-specific events that connect retail buyers with supplier sellers, ECRM is looking to elevate it value proposition through the creation of the ECRM Content Gateway platform which hosts actionable information to help market participants compete more effectively. Content found on the Gateway will include case studies, company profiles, columns from industry experts, multimedia, and promotional insights. In addition, the site contains best practices for leveraging ECRM’s digital, event and promotion analytics tools.



“Through our interactions with buyers and sellers at our more than 50 annual events, we have the opportunity to learn about the latest trends, successes, and challenges they are experiencing,” said Joseph Tarnowski, VP of content for ECRM. “The Content Gateway gives us a platform on which to share these learnings as well as other content gathered from our events. Some great examples of this are our ‘Event Buzz’ columns, which are based on dozens of one on one interviews between ECRM staff and attendees at each of our events. We’re essentially crowdsourcing category insights from our attendees, then sharing them with the industry.”



Information on the Content Gateway can be sorted by category, article type, or by ECRM event, as well as by keyword. Categories of content covered include grocery, general merchandise, health and beauty care, international, and pharmacy and medical markets. The site also includes a page with links for ECRM’s social media platforms, on which Content Gateway articles are shared. Additionally, ECRM’s Content Gateway features links to coverage of ECRM by its trade media partners such as Retailing Today and Drug Store News.