99 Cents Only offers unconventional birthday gift

Discount retailer 99 Cents Only Stores has come up with an odd new promotion to celebrate those who are becoming, “official 99ers.”



The company is known for offering door buster 99 cent specials on limited quantities at store grand openings and its latest promotion is also designed to capitalize on the 99 connection by featuring those turning 99 in direct mail ads.



The operator of 389 stores in California, Texas, Arizona and Nevada has issued an open call seeking the names, birth dates, photos, list of favorite products found at 99 Cents Only stores and a story about why the person should be featured in the ad.



“If you know someone turning 99 years of age, we would like to make their day special by sending them a gift basket with their favorite items and featuring them in the 99 Cents Only Stores direct mail ad,” according to a press release issued by the company. Submissions should be directed to [email protected]. “We at 99 Cents Only Stores want to celebrate their big day with the community. Help us show our appreciation to those that are becoming official 99ers.”