Marketing Tactics

Product and pricing data provider 360pi is out with its take on what retailers and brands can expect this holiday season.

According to 360pi, retailers that offer real-time data, regionalized pricing and exclusive products will shine during the 2015 holiday shopping season. The firm puts more meat on the bone with its six holiday predictions, including:

Five Below is looking to generate brand awareness and traffic after selecting a new advertising agency to handle creative and media duties.

The teen and pre-teen retailer known for selling products for $5 or less chose Zimmerman Advertising, a division of Omnicon, as its agency of record and Five Below CEO Joel Anderson couldn’t be happier.

In what promises to be the most omnichannel Christmas ever, Kohl’s contends it will offer shoppers a seamless experience that is faster and more convenient that ever.

Target is reaching out directly where consumers digitally congregate for its new Halloween promotion.

Target has launched a six-part YouTube interactive video series, “The House on Hallow Hill,” for Halloween this year. The interactive videos will take viewers through a haunted house and give them options to visit different themed rooms, such as “The Ghoulish Graveyard.”

Under Armour is using technology to enhance in-store consumer engagement.

The athletic goods marketer is adding charging stations, from ChargeItSpot, to all its “brand house” format stores nationwide, as well as two factory outlets.

Little Rock, Ark. -- New England Development opened Outlets of Little Rock in Little Rock, Arkansas, on Oct. 16. The center welcomed thousands of area residents and visitors to shop at Arkansas’ only outlet center.

The newest destination for shopping in the region is home to first-to-market fashion retailers: Under Armour, Asics, Bass Factory Store, Brooks Brothers Factory Store, Cole Haan, Levi's Outlet Store, Lindt Chocolate Shop, Restoration Hardware and Skechers.

RH (Restoration Hardware Holdings) has unveiled the latest iteration of the brand’s next-generation design galleries concept at Cherry Creek Shopping Center, in Denver.

It’s not like the holidays weren’t going to be challenging enough, but now Amazon.com is expanding its free same-day delivery service to more markets.

Amazon.com said it expanded it Prime free same-day delivery to Chicago and Orlando and new locations in the greater New York, northern New Jersey and Philadelphia area. The service, which does require an annual $99 Prime membership fee, is now available in 750 cities in 16 metropolitan areas. It launched in May.