Nike, East Los Angeles

Nike has brought its “community store” concept to California, opening a 19,000-sq.-ft.-plus location in East Los Angeles.



Community involvement is at the heart of the neighborhood-friendly format, whose mission is to build and empower a healthy community through the unifying power of sport. The company provides volunteer hours each month for “Nike Community Ambassadors,” store athletes who have completed training to deliver sports programming for kids, to give back within their community. Nike also rewards employee volunteer hours with money directed to the nonprofit of the employee’s choice.



Additionally, all community stores aim to hire at least 80% of employees from within a five-mile radius.



Dubbed “Nike East Los,” the new store has a modern, streamlined look. It stocks the athletic brand's apparel, footwear, and workout gear, including "East Los"-branded merchandise to encourage neighbor pride.



The East Los Angeles location marks Nike’s sixth community store since Nike first established the concept in Portland, Oregon. Other locations include the Ivy City neighborhood of Washington, D.C., Brooklyn’s Flatbush neighborhood, New Orleans’ Mid-City neighborhood and South Chicago.