Under Armour using phone charging stations to engage, connect with, customers

Under Armour is using technology to enhance in-store consumer engagement.



The athletic goods marketer is adding charging stations, from ChargeItSpot, to all its “brand house” format stores nationwide, as well as two factory outlets.



The charging kiosks are fully customizable and offer multiple opportunities for Under Armour to engage with consumers in the store. One example is the opt-in SMS message sent to each person who charges their phone. Under Armour uses this SMS to promote app downloads of UA Record, Under Armour's social network for health and fitness enthusiasts.



"Our relationship with ChargeItSpot is helping us to reach our athletes in new and innovative ways while keeping them charged and connected," said Christiana DiMattesa, senior retail marketing manager, Under Armour. "The ChargeItSpot kiosks allow us to provide an untraditional, undistracted way to better connect with our athletes. Through the data that customers share with us, we can continue our mission to further improve our athletes' lives."