Marketing Tactics

Walmart is launching a new initiative to help the 250,000 members of the military transitioning back to civilian life in the United States each year.

The program, called Greenlight a Vet, aims to bring recognition to the veterans a year transitioning back to school, jobs and neighborhoods. Walmart is encouraging everyone to participate by showing their support using a "visible symbol," saying even though we don't always know who are vets are when they aren't wearing uniforms, we should still show them support.

It won’t impact retailers’ bottom line as much as the new Buy Now button, but Twitter is continuing its evolution into more of a sales-oriented digital platform.

Twitter is testing a new feature called “Promoted Moments,” which builds on its Moments offering that was launched at the beginning of October. Twitter Moments allows users to click on a special tab and view a curated list of stories considered to be the “best” on Twitter.

With (believe it or not) the holiday season almost upon us, it is time once again to take part in the annual ritual of crystal ball gazing and seasonal sales forecasts.

Companies that are partially or entirely devoted to retailing dominate a new list of top brands among U.S. consumers.

According to a new study from Boston Consulting Group (BCG), Apple is the top brand with U.S. consumers. Following are Amazon and Walmart. Other retailers in the top 10 list include Netflix, Costco and Chick-Fil-A.

But the survey also showed that Walmart and Apple rank first and third among America's least favorite brands, indicating that "brand love" can be volatile and turn quickly negative.

Moms are now much more likely than ever to complete a purchase via mobile, rather than simply using their devices to compare prices and find coupons.

According to a new infographic from pregnancy and parenting website BabyCenter, in just one year, there has been a 33% increase in moms using their smartphones for making actual purchases. Sixty-four percent of moms say they had completed a purchase via mobile in the last month, in comparison to 48% who said the same in 2014.

Microsoft is opening its first Manhattan flagship store, with a major competitor conveniently nearby.

Anyone who thinks Michael Jordan’s star may have dimmed in the 10-plus years since he retired from professional basketball, should think again.

Nike on Saturday, Oct. 24, in Chicago, debuts its first-ever store dedicated entirely to its Jordan Brand, and fans of the sports legend, along with sneaker enthusiasts, lined up for days in anticipation of the opening. Nike also plans to open Jordan Brand stores in additional locations, including New York, Los Angeles and Toronto.