Marketing Tactics

Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.

Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.

Consumers who live active lifestyles often document their adventures on Instagram.

Poler Outdoor Stuff, a Portland, Oregon-based specialty outdoor retailer that operates an e-commerce site, as well as a flagship store, has been using Instagram for online promotions since launching four years ago. More recently, Poler has also been leveraging the promotional power of Instagram in its store.

Gordmans Stores is taking a POS-centric approach to improving the store experience.

Nebraska-based Gordmans, a discount department store chain with 101 locations, has engaged with retail solutions provider OLR to implement Oracle Retail Xstore Point of Sale (POS) and Oracle Retail Customer Engagement.

When it comes to mobile engagement, retailers are wise to think of how mobile fits into the broader end-to-end shopping experience.

“That could mean location-based marketing with smartphone apps as well as reaching mobile customers with your email marketing program,” said Dan Leberman, VP/general manager, North America small and medium business, PayPal, during a recent interview with Chain Store Age. “You can see all the way through the shopping experience with a mobile-first e-commerce platform.”

Babies"R"Us is looking to get parents thinking about holiday gifts early with in-store and innovative digital promotions appealing to “Baby’s First Christmas.”

Babies “R” Us is looking to get parents thinking about holiday gifts early with in-store and innovative digital promotions appealing to “Baby’s First Christmas.”

Lands' End is getting into the brick-and-mortar business just in time for the busiest shopping season of the year.

The online retailer plans to open two holiday pop-up shops, one in New York and one in Boston.

It won’t impact retailers’ bottom line as much as the new Buy Now button, but Twitter is continuing its evolution into more of a sales-oriented digital platform.

Twitter is testing a new feature called “Promoted Moments,” which builds on its Moments offering that was launched at the beginning of October. Twitter Moments allows users to click on a special tab and view a curated list of stories considered to be the “best” on Twitter.