Baby's First Christmas is omnichannel at Babies 'R' Us

Babies “R” Us is looking to get parents thinking about holiday gifts early with in-store and innovative digital promotions appealing to “Baby’s First Christmas.”



On select Saturdays in November, families are invited to come to Babies “R” Us stores for such activities as storytime, photo opportunities, giveaways, raffles, and more, all while mingling with other moms and dads from the local area. Additionally, event participants will receive an exclusive Baby's First Christmas Gift Guide, featuring great gifting solutions for baby on-the-grow.



Social savvy families are encouraged to share photos from the event on social media using #BRUChristmas, including their baby's first "Ugly Christmas Sweater," as well as all of baby's firsts throughout the holiday season.



Additionally, Babies “R” Us is inviting parents to join an upcoming Baby's First Christmas Twitter Party led by @MomStart on Thursday, Nov. 5 at 2 p.m. Participants are encouraged to ask questions about the best gifts for their little ones, receive advice from baby product experts and share insights and tips for the holidays, using #BRUChristmas.



Babies “R” Us will also sponsor the "Baby's First Christmas Sweepstakes," which offers participants a chance to win a $2,500 Babies "R" Us Gift Card, while other prizes include a year's worth of diapers from Pampers and a year's supply of baby food (excluding formula) from Gerber.



The Babies “R” Us Babies First Christmas Gift Guide is available here.