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Baby's First Christmas is omnichannel at Babies"R"Us


Babies"R"Us is looking to get parents thinking about holiday gifts early with in-store and innovative digital promotions appealing to “Baby’s First Christmas.”

On select Saturdays in November, beginning at 11 a.m., families are invited to come to Babies”R”Us stores for such activities as storytime, photo opportunities, giveaways, raffles, and more, all while mingling with other moms and dads from the local area. Additionally, event participants will receive an exclusive Baby's First Christmas Gift Guide, featuring great gifting solutions for baby on-the-grow.

"Babies"R"Us is helping parents celebrate the season by offering opportunities for families to come together and capture once-in-a-lifetime holiday moments," said Jennifer Knowles, Vice President Brand Marketing, Toys"R"Us, U.S. "From hosting festive events at our stores for parents and their little ones, to providing one-stop shopping with age-appropriate gift solutions, as well as special in-store boutiques filled with mementos for baby's first holiday, Babies"R"Us is thrilled to play an integral role in helping our customers build magical memories this holiday season."

Pampers and Gerber will also be on hand at Babies”R”Us stores for the holiday festivities. Social savvy families are encouraged to share photos from the event on social media using #BRUChristmas, including their baby's first "Ugly Christmas Sweater," as well as all of baby's firsts throughout the holiday season.

Additionally, Babies"R"Us is inviting parents to join an upcoming Baby's First Christmas Twitter Party led by @MomStart on Thursday, Nov. 5 at 2 p.m. Participants are encouraged to ask questions about the best gifts for their little ones, receive advice from baby product experts and share insights and tips for the holidays, using #BRUChristmas.

Babies”R”Us will also sponsor the "Baby's First Christmas Sweepstakes," which offers participants a chance to win a $2,500 Babies"R"Us Gift Card, while other prizes include a year's worth of diapers from Pampers and a year's supply of baby food (excluding formula) from Gerber.

The Babies"R"Us Babies First Christmas Gift Guide is available at

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