Marketing Tactics

Lowe's raises walls with a six-time NASCAR winner
The decade-old team effort between Lowe's and Habitat for Humanity was on display again this month in Las Vegas, but this time, a six-time NASCAR Sprint Cup champion joined the team as well.

Jimmie Johnson worked together with Lowe’s employee volunteers and other volunteers from Habitat for Humanity Las Vegas to raise the walls of a new home at Las Vegas Motor Speedway during the Kobalt 400 race weekend.
New Lay's chip flavor coming soon to shelves
Retailers could soon be having to find space on the shelf for a new Lay’s chip as the brand continues its third year of crowd-sourced product development.

PepsiCo's Frito-Lay division has announced a last call for submissions in its search for the next great potato chip flavor as part of the Lay's "Do Us A Flavor" contest. Fans have until March 30 to submit flavor ideas for the chance to win a $1 million grand prize.

Saks Fifth Avenue selling Disney dream

Saks and nine top fashion footwear designers offered their stunning interpretations of Cinderella’s slipper to generate in-store excitement at Saks’ flagship store.
Lands' End launches digital swimsuit finder

Just in time for bikini season, Lands’ End is introducing a new digital tool to solve the most vexing seasonal dilemma for many women: finding the perfect swimsuit.

The Lands' End Swim Finder is an online tool that helps women select the perfect swimsuit. The tool was created to provide a professional swimsuit fitting consultation virtually, in the comfort and privacy of one's home.
Old Navy targets Millennials on Yahoo, Tumblr

Old Navy is turning to Yahoo and Tumblr with a new digital campaign directed at Millennials.

The campaign will highlight Old Navy’s newest apparel this spring, and feature tips from the brand’s style ambassadors, Emily Current and Meritt Elliott.
UPS repositions as full-service logistics partner

Atlanta – UPS wants to take on your problems. The company has unveiled a new positioning message, United Problem Solvers, which communicates the company’s capabilities to solve problems for all customers.
Retailers Embrace In-Store Pickup Amid Rising Shipping Costs

By Gregg Aamoth, CEO, POPcodes

The onset of 2015 marked a huge change in shipping costs, and as a result retailers are struggling to find ways to maintain their bottom lines. As of Jan. 1, packages are now being evaluated by their “dimensional weight,” or volume, instead of determining price by weight alone. Experts say that the when combined with other annual rate hikes and surcharges, the resulting average rate increases will be as high as 30% or more.
Survey: Most wearable consumers will not buy Apple Watch

Jeffersonville, Ind. – Despite a large amount of hype, most consumers interested in wearable technology are not currently planning to but an Apple Watch when it becomes available. According to an anonymous online survey conducted in February 2015 by Accent Marketing, four out of five wearable consumers say they do not plan to buy the Apple watch
Newk’s Eatery enters San Antonio, plans 30 new stores

Jackson, Miss. – Newk’s Eatery is entering the San Antonio, Texas area as part of a broader expansion plan that includes 30 new franchise and corporate stores in 2015. The fast-casual dining chain has signed a franchise agreement with Stephen Kuehler, who will lead the chain's expansion into the San Antonio area.
7-Eleven launches mobile loyalty program

Dallas – 7-Eleven is the latest in a growing lineup of retailers that has entered the mobile loyalty space. Just launched on the 7-Eleven mobile app is 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased.
Aerie rolls out selfie promotion

New York – Specialty retailer Aerie, a subsidiary of American Eagle Outfitters, is capitalizing on the “selfie” craze in its newest promotion. The company has created what it calls the world's largest unretouched selfie and photo shoot as part of its #AerieREAL “Love Your Real Selfie” promotion.
Grand Bazaar Shops is Las Vegas' newest retail destination

Las Vegas -- The Las Vegas Strip has a brand new retail attraction: Grand Bazaar Shops. The two-acre, open-air center is located adjacent to Bally’s Las Vegas.