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Watch out Starbucks—iconic motorcycle brand adds latte to its lineup


Fans of Harley-Davidson can immerse themselves in the brand at the new “1903—A Harley Davidson Cafe” in downtown Toronto.

Named for the year the company was founded, the 4,200-sq.-ft. café features a biker-themed décor inspired by the history of the 114-year-old brand. Folks who have never hopped on a Harley can get a taste of the experience by taking a test ride on the JumpStart ride simulator.

Part café and part brand experience, the space includes a large showcase area devoted to new and vintage bikes. A workshop area, The Shed will host motorcycle clinics, tutorials, and other events.

"The café balances vintage and modern, and brings to life our distinct heritage, styling and character," said Anoop Prakash, managing director, Harley-Davidson Canada. "The venue will also host events for both experienced riders and those new to the sport of motorcycling at the same time showcasing our line-up of bikes geared for the city rider, starting under $8,000."

The café is intended only to remain open during the “riding season,” or until the end of September, but that could change depending on interest, according to reports.

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