Coming soon to Nordstrom — cars

The nation’s highest-profile electric car-marker is taking an unusual route to get its product out in front of potential customers.



Tesla Motors on Saturday will open a 400-sq.-ft. gallery in Nordstrom’s store at The Grove, an upscale shopping center in Los Angeles. The space will be dedicated to Tesla's Model X SUV, and also feature mix-and-match interior car panel displays and on-site test drives with Tesla employees. The gallery, which will be located in the men’s department on the first floor, will be open through 2016.



"We’re focused on listening to our customers and seeing how they respond to this type of differentiated experience," Nordstrom said in a report byFast Company.



Tesla sells its vehicles through its own branded stores as opposed to traditional dealerships. It also operates showrooms or galleries where customers can learn about the cars but not always buy them on site. Tesla is currently in the process of obtaining a sales license for its gallery in Nordstrom, according to Fast Company.