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Marketing Tactics

  • Amazon making inroads in home and kitchen categories

    Amazon is making great strides in the home and kitchen space with its Amazon Home store, which curates home and kitchen wares, furniture and appliances.   Housewares account for 15% of Amazon's growth in 2016, according to a report from One Click Retail. During the first two quarters of 2017, the growth of the home & kitchen product group has continued on an upward trajectory.   

  • Mall of America turns 25

    It was 25 years ago today the Ghermezian family taught American shoppers to play.   The Ghermezians and their Triple Five development company had already set a new standard for enclosed shopping centers with their West Edmonton Mall. But on August 11, 1992, on the former site of Metropolitan Stadium in Bloomington, Minnesota, they and managing agent Simon created a whole new ball game.  

  • Nike Kicks Lounge, Tokyo

    The next generation of Nike's sneaker-focused boutique concept has opened in Tokyo.  

  • Ivanka Trump opening store in her father's namesake building

    The Ivanka Trump brand is making its second foray into freestanding retail.   The company will open a location in Trump Tower on Manhattan’s Fifth Avenue this fall, giving the tourists who visit the site a chance to buy Ivanka Trump-branded merchandise, Bloomberg reported.    The brand previously had a jewelry shop in Manhattan, which closed in 2015. It also shuttered its only other location, a luxury shop in Beijing.  

  • Study: One-fifth of emails never hit shopper inboxes

    With 20% of emails being filtered into spam folders, retail marketers are missing out on the opportunity to drive an ROI from email.   This was according to “2017 Deliverability Benchmark Report,” a study from data solutions provider Return Path. The report analyzed 2 billion brand emails.  

  • Toys ‘R’ Us to make Times Square return — for a limited engagement

    After a nearly two-year absence, Toys "R" Us is returning to Times Square — but not on a permanent basis.  

  • The Westchester launches social media sweepstakes

  • Macy's makes progress in Q2

    Macy's appears to be making some headway in its turnaround efforts, reporting second quarter sales and profit that topped estimates. But the retailer still reaffirmed its downbeat guidance for the year.    Net income increased to $116.0 million, or 38 cents per share, up from $11.0 million, or 3 cents per share, in the year-ago period. Adjusted earnings per share was 48 cents.  
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