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Footwear retailer makes global debut with new flagship in Toronto


Footaction opened the doors to its newest flagship store — its first outside of the United States.

The store, which is located in the Toronto Eaton Centre in Canada, features 6,500 square-feet of premium retail space. Presenting a unique layout, the new Footaction store is organized largely by brand, rather than by product category — a move that enhances the customer shopping experience.

Leading brands will each have their own concept shops with cross-category product offerings. These include the Nike Kicks Lounge at Footaction, adidas Originals Collective at Footaction, and Puma Select at Footaction. This shop-in-shop layout will allow customers to easily navigate the best of the best, identifying coveted products more efficiently, the retailer reported.

"We are thrilled to bring the Footaction brand into Canada. With this first store in Toronto Eaton Centre, we're delivering an elevated retail experience to our customers and establishing ourselves as the go-to partner for the world's leading athletic-inspired and lifestyle brands," said Frank Bracken, VP and general manager, Footaction Canada. "Footaction is best defined where streetwear and sneaker culture intersect – a space we're confident will translate well for our Canadian consumer.”

In addition to the store opening, Footaction is also rolling out elevated event and retail storytelling spaces, called Capsule, in key North American cities. Each space will be named after the city it represents.

The first, which will open in Toronto, is called Capsule|416 by Footaction. This space will take cues from local street style, offer unique experiences for retail discovery, and feature ever-changing and localized stories.

Footaction's layout evolution and expansion into Canada coincide with the company's ongoing commitment to be the premier destination for style and sneaker culture. Featured brands from the Footaction Toronto store include Canadian brands Peace Collective, Herschel, and Naked & Famous Denim, as well as Jordan, Nike, adidas, Puma, Levi’s and Champion, among others.

Footaction operates more than 265 brick-and-mortar locations across North America, as well as e-commerce channels.

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