Marketing Tactics

An online clothing brand best known for its signature shirts that are designed to be worn untucked is going to open at Mall of America, in Bloomington, Minnesota.    Untuckit will open a 1,300-sq.-ft. outpost  at the giant mall this fall. It will be the company's first store in Minnesota, and carry shirts for both men and women.      

Teens’ demand for slime to fidget spinners helped boost Five Below’s first quarter sales, comps and earnings well above expectations.   For the first quarter ended April 29, the teen value retailer reported a net income of $8.4 million compared to $6.8 million in the first quarter of fiscal 2016. Meanwhile, the chain’s sales increased almost 21% to $232.9 million, from $192.7 million in the first quarter of fiscal 2016.  

RadioShack Corp. has entered into the newest chapter of its financial saga.   The company, which recently filed for bankruptcy protection, closed 1,000 stores over the Memorial Day weekend. This move leaves the chain with a mere 70 company-owned stores and 500 dealer stores in operation across the U.S., according to Fortune.  

Product innovation, an enhanced digital experience, and its first-ever global brand campaign boosted Lululemon’s first quarter earnings — however these gains are not swaying the company’s restructuring plans.   The athleisure brand is currently restructuring Ivivva, its activewear brand for girls. The division will operate primarily as an e-commerce business, supported by only a select number of stores in key communities across North America.   

Peloton, a four-year-old startup that sells exercise bikes tied to a live-streamed workout experience, is revving up for expansion armed with fresh capital.   The company announced it has recently closed a $325 million series E financing round, which brings its total valuation to $1.25 billion. The round was led by Wellington Management, Fidelity Investments, Kleiner Perkins, and True Ventures. Other significant investors in this round included Comcast NBCUniversal, GGV Capital, Balyasny, and QuestMark.  

Kohler Co. is debuting a retail format designed to showcase its full offering of products and offer on-site product immersion — literally.      The first-ever Kohler Experience Center (KEC), located in the Flatiron District of Manhattan, houses fully-functioning displays of Kohler's global product line — including showers, tubs, sinks and "intelligent" toilets — in what is a first for the brand. The center is open to trade design professionals and regular customers.   

A premium brand born from the celebration of colder climates, Mackage (Yorkdale Shopping Centre, Toronto) was named Store in the Year in the Retail Design Institute’s 46th annual International Store Design Competition. The awards were presented during a gala celebration on Wednesday, May 24, in New York City.

Wayfair is making it easy for customers to emulate decor trends from one of cable television's most popular series.    Wayfair is collaborating with HGTV home improvement and house flipping series “Brother vs. Brother.” The popular show features siblings Jonathan and Drew Scott competing to see who can make the biggest profit when flipping renovated properties. The Wayfair-HGTV partnership will enable viewers to shop the looks featured on the show directly on Wayfair.  

A new partnership is helping Sur La Table take the term “farm to table” to a new level.   Sur La Table is the go-to source for all things culinary — from cooking tools and kitchen gadgets to tableware. All it was missing was a way to be at their shoppers’ beck and call — and at a moment’s notice — as they prepared a stellar meal.  

Starbucks is keeping good on its latest national initiative.    The coffee giant said it will open a store in Dallas, in spring 2018, and Trenton, New Jersey, later this year, as part of its program to invest in at least 15 underserved communities across the U.S. by 2018. To date, Starbucks has opened six similar stores, including in Ferguson, Missouri, central Phoenix, and East Baltimore.