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Marketing Tactics

  • Experiential retailer in store closings

    High-end bath, kitchen and appliance retailer PIrch is relying on its California roots for future growth.  

  • Study: Amazon influences how shoppers research merchandise online

    Amazon is expanding into one of the go-to destinations for product discovery.   This was according to “Amazon: The Big E-Commerce Marketing Opportunity for Brands,” a report from Kenshoo. The study is based on 3,100 consumers in the United States, Germany, United Kingdom and France.  

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  • First Look: Pottery Barn flagship, New York City

    Pottery Barn is showing off its latest store concept at its just-opened flagship in Manhattan's Flatiron District.   Located in a landmark Beux-Arts styled building, the 17,000-sq.-store features original columns and adorned ceiling accents. It emphasizes local partnerships, design services and exclusive products, including one-of-kind vintage items.   

  • Study: Marketers fear data quality is hurting digital ads

    Relevant, personalized messages are key to driving engagement, yet the quality of sourced data is negatively impacting results.   This was according to “More Data, More Problems: Trust, Transparency & Targeting in 2017.” The report from Bazaarvoice and Ad Age, is based on interviews of more than 300 agency and brand marketers.  

  • At the World Trade Center Mall, honoring heroes is an everyday thing

    Outside the Oculus, the skeletal edifice that houses the World Trade Center’s transportation hub, thousands gathered this week to honor American heroes who lost their lives there on 9-11. Inside the Oculus, Westfield’s mall has been honoring America’s military heroes ever since it opened a year ago. Before any store opened its doors, Westfield staged a job fair aimed at enlisting veterans to come to work at Ground Zero.  

  • Report: Social media giant turns catalogs into buyable mobile ads

    Facebook is helping retailers bring their catalogs to life.   The social media giant introduced a new ad format that enables brands to distribute catalogs through mobile devices. Called "lifestyle templates,” the new format replicates the look of a print catalog, and also allows customers to make a purchase items directly through the Facebook ad, according to Business Insider.   

  • Target pairs associates with digital experts in 'innovation sprint'

    Target Corp. has kicked off a partnership with BCG Digital Ventures to conduct a 14-week “innovation sprint.” For the project, BCG's experts (including designers, engineers and investors) are working side-by-side with five Target associates to develop new growth concepts and ideas. (The associates are middle managers from across Target's various divisions, reported the Star Tribune.)  

  • Nordstrom debuts service-focused store with no inventory

    As retailers consider how to best use their physical spaces in a digital world, Nordstrom is going "local," debuting a small-format retail concept that offers all sorts of personal services, but has no dedicated inventory.   

  • Walmart pledges up to $30 million in hurricane relief, Target raises commitment

    Walmart is stepping up its hurricane relief efforts.   The discount giant announced that it will donate up to $10 million in additional support for 2017 hurricane relief efforts in the United States, a move that will bring Walmart’s total commitment to hurricane relief efforts this year to $30 million. This additional support comes on the heels of donations already provided in response to Hurricane Harvey that hit the Gulf region less than three weeks ago.  

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