Marketing Tactics

The first-ever Target Incubator concluded with a demo day for all eight participants.

Groupon Inc. has hopped on board the membership train.

Victoria’s Secret parent company L Brands is losing its long-serving — and controversial — top marketer.

A new study reveals whether Prime Day 2019 sales reached expected highs.

In the largest single-asset retail transaction to take place outside of Manhattan in nearly three years, Hollywood & Highland has been acquired by new owners with big plans.

CVS Pharmacy is looking to expand its appeal to millennials while also making a defensive move against Amazon as the online giant becomes more aggressive in health care.

For effective Gen Z marketing strategies, retailers should look back to the age of grunge and flannel.

Retailers aren’t the only ones concerned about the tariffs being placed on Chinese goods by the Trump administration.