Marketing Tactics

Pyramid Management Corp. CEO Stephen J.Congel says visitors must be able to discover something new at his malls every time they visit.

“Bloomie's is a new take on Bloomingdale's,” says the department store chain’s CEO Tony Spring—and now Chicagoland is ready to take it in.

Data conflicts over just how much holiday shopping took place during the recent Amazon Prime Early Access Sale promotion.

Chipotle Mexican Grill is turning to the hottest new Gen Z social network, brick-and-mortar stores, and CashApp with its Halloween promotion.

Shein has launched a resale program that puts a good deal of responsibility in the hands of customers. 

Uncertainty around inflation, gas prices and supply chain is driving consumers’ holiday plans.

When it comes to making impulse purchases, brick-and-mortar retail — specifically the aisle — trumps online.

Amazon is taking its holiday toy guide to the next level by adding metaverse and social media features.