Marketing Tactics

New York -- There is a new opportunity for retailers to market beyond the technology savvy and often male consumer pool to a larger group of less technology informed with customer service programs that provide basic device educational training around devices and product bundling to ease the buying experience,  according to a survey by Cisco Internet Business Solutions Group (IBSG).

WASHINGTON — The National Retail Federation is set to go to court in order to block the proposed $7.25 billion settlement of a federal antitrust lawsuit over Visa and MasterCard credit card swipe fees.

Beachwood, Ohio -- DDR Corp. has announced the appointment of Martin McGreevy as senior VP and chief marketing officer for the company.

McGreevy is charged with establishing and executing the company's corporate messaging, branding and marketing strategy.

Prior to joining DDR, McGreevy was president of Cyclonix Inc., a San Jose, Calif.-based marketing and consulting firm.
 

GREEN BAY, Wis. — Shopko has expanded its line of private brand consumable products with the introduction of approximately 70 new items.  The new products are available in stores now and include primarily health and beauty products and cleaning products.

Seattle -- Nordstrom announced it has begun selling the trendy British fashion brand Topshop and Topman at 14 select Nordstrom stores across the country and on its website. Merchandise deliveries will be made on a weekly basis, with an expanded collection available online.

In addition, the Topshop make-up collection will launch in select stores and online in late 2012.

WAYNE, N.J. — Toys“R”Us has introduced a new Wi-Fi tablet for kids called Tabeo that is both fun and safe.

This 7-inch, multi-touch tablet features 50 free, preinstalled apps that were carefully selected to entertain and educate children, while helping them explore the Internet, the company said. The tablet also features safety controls so taht parents can dictate the level of Internet access for each member of their family.

Manchester, N.H. -- Clothing retailer Big Dogs has opened a new prototype for future expansion. The new format has opened in three 2,400-sq.-ft. stores, in outlet shopping centers in Alabama, Missouri, and Nevada.

PURCHASE, N.Y. — Stop & Shop has expanded its gas rewards programs to customers in New Jersey.