Skip to main content

Marketing Tactics

  • Dick's Sporting Goods Q2 net income surges 43%

    Pittsburgh -- Dick's Sporting Goods reported Tuesday that net income for the quarter ended July 30 rose 43% to $73.8 million, compared with $51.5 million in the year-ago period.

    Revenue rose 7% to $1.31 billion from $1.23 billion. Same-store sales increased 2.5%.
     

  • Barneys and Lady Gaga collaborate on 2011 holiday campaign

    New York City -- Barneys New York said Monday it is teaming up with pop singer Lady Gaga on a holiday campaign and Christmas window display to be called Gaga’s Workshop.

    The luxury department store retailer said that, in addition to the Gaga-themed window display, it will devote an entire floor of its Madison Avenue flagship to Gaga’s Workshop. The campaign will also feature limited-edition gift items and specially themed holiday shopping bags and packaging.

  • Two Food Lion stores earn Gold-Level GreenChill store certification

    Salisbury, N.C. -- Grocery chain Food Lion said Tuesday that two of its stores have earned the U.S. Environmental Protection Agency's 2011 Gold-Level GreenChill Store Certification Award, one of the agency's highest honors for refrigeration.

    The stores are located in Conyers, Ga., and in Columbia, S.C.

    Food Lion became a founding partner with the EPA's GreenChill program in 2007. Since that time, the grocer joined other food retailers to reduce refrigerant emissions and decrease impact on the ozone layer and climate change. Food Lion has won GreenChill's Distinguished Partner Award and its Superior Environmental Achievement Award in the past.

    "Our company is committed to going beyond simply reducing refrigerants," said Susan Sollenberger, director of energy, maintenance and equipment purchasing at Delhaize America South. "In addition to reducing emissions through the EPA's GreenChill partnership, we contin

  • Home Depot Q2 net income rises 14% on storm-related repairs

    Atlanta -- Home Depot reported Tuesday that its second-quarter net income soared 14% to $1.36 billion, compared with $1.19 billion in the year-ago period. The home-improvement retailer cited an uptick in storm-related repairs and lawn supplies for the improved performance.

    Revenue rose 4% to $20.23 billion, topping Wall Street’s expected $19.97 billion. Same-store sales rose 4.3% globally and 3.5% in the United States.

  • Urban Outfitters' Q2 profit plummets 21%

    Philadelphia -- Urban Outfitters reported Monday that profit for the quarter ended July 31 dropped 21% to $56.7 million, from $71.7 million a year earlier. The company blamed increased expenses related to investments in e-commerce, retail catalogs and technology for the performance slip.

    The operator of Urban Outfitters, Anthropologie, Free People and Terrain clothing stores saw revenue rise 10% to $609.2 million, beating analysts’ expected $604.1 million.

    Same-store sales slipped 2%.

     

  • Barneys go Gaga for the holidays

    NEW YORK — Barneys New York, announced that it has partnered with Lady Gaga for its 2011 holiday campaign.

    According to a company press release, Barneys will convert an entire floor of its Madison Avenue flagship in New York City into a dedicated space for the holiday initiative.  Starting in mid-November, "Gaga's Workshop" will be brought to life throughout the fifth floor of the Men's Store at the Madison Avenue flagship, and will also be supported in the store's iconic Madison Avenue windows, the company reported.

  • Michaels inks five-year deal with LogiSource

    IRVING, Texas  — Michaels Stores and procurement management firm announced on Friday a five-year agreement under which LogicSource will provide print procurement and related services to Michaels.

    More than $250 million of print and promotional spend will be covered over the life of the contract.

    Prior to beginning the relationship, LogicSource conducted a strategic analysis of Michaels’s print production ecosystem, from creative through to distribution, and developed a program designed for cost savings and operational enhancements.

  • Asda customers show off real beauty

    LONDON — Real customers from Walmart's Asda division will be a part of Dove's billboard advertising campaign. 

    Ten models were chosen as the winners of a competition that ran through Asda earlier this year. Winners were treated to a makeover, colour consultation and professional hair styling before they stepped in front of the camera. George, Asda's clothing division, provided the attire for the shoot. 

     

     

  • CityTarget bigger threat with addition of Pret

    CHICAGO — The first CityTarget in downtown Chicago won’t open until next summer and already the store is assured of healthy lunch and dinner time traffic thanks to the addition of a Pret A Manger restaurant.

     For those who don’t speak French, Pret A Manger means “ready to eat,” and serves as a reference to the restaurant’s offering of such fresh and preservative free food as sandwiches, soups, salads and coffee. Regulars refer to the restaurant simply as Pret.

  • New survey sheds light on QR code use

    RESTON, Va. — About 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device, according to a new ComScore survey.

    Among 14,452 users surveyed during the month of June that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.

X
This ad will auto-close in 10 seconds