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Marketing Tactics

  • QVC, Fashion Footwear Association of New York to fund cancer research

    WEST CHESTER, Pa. — QVC and the Fashion Footwear Association of New York have announced a $140,000 grant to fund research at The Wistar Institute on a specific and deadly form of breast cancer called triple negative.

  • Study: DSW is America’s favorite shoe retailer, followed by Nordstrom

    Boulder, Colo. -- In survey results released Wednesday by Market Force Information, DSW was named America’s No. 1 shoe retailer by more than 4,000 consumers polled.

    Nordstrom, Nike, Shoe Carnival and Famous Footwear rounded out the top five.

  • Report: Best Buy and Target end Geek Squad test

    New York -- Best Buy Co. Inc. and Target Corp. ended a partnership that positioned Geek Squad agents in Target stores in Denver and Minneapolis, the Minneapolis Star Tribune reported.

    The six-month pilot allowed Geek Squad personnel to offer services such as installation and repair to electronics customers at 29 Target stores. The program covered a wide range of consumer electronics products, according to the report.

  • Shoe Carnival steps up revenue growth in Q4

    EVANSVILLE, Ind. — Quarterly net earnings at Shoe Carnival fell to $3.2 million, compared with $3.3 million in the year-ago period.

    Revenue rose 13.1% to $205.7 million from $181.9 million, and same-store sales edged up 0.5%.

    For the full year, profit rose to $29.3 million from $26.4 million, sales increased 12.1% to $855 million, and same-store sales advanced 4.5%.

    In fiscal 2013, the company said it expects to open 30 to 35 new stores, relocate seven stores and close five to seven stores.

  • Walgreens reports March sales increase of 2.3%

    Deerfield, Ill. -- Walgreens reported Wednesday that sales for the month of March increased 2.3% to $6.2 billion.

    Total front-end sales increased 5.4% compared with the same month in fiscal 2012, while same-store front-end sales increased 4.2%. Front-end sales will have benefited from a March 31 Easter — last year Easter sales fell in April. As a result Walgreens said it will report combined comps for March and April with its April sales results.
     

  • Food Lion launches campaign to support Feeding America

    SALISBURY, N.C. — Food Lion has launched its "Hunger Has a Cure" campaign to support Feeding America and its network of local food banks. The two-week campaign, which allows customers to donate in $1 or $3 increments at the register, runs through April 16 and will help feed local families in need.

  • Survey: More consumers plan to use tax refund to shop

    Los Angeles -- Survey results released Wednesday by PriceGrabber found that 54% of consumers expect to receive a tax refund this year. And, the majority plans to use the money for purchases.

    According to PriceGrabber’s poll of 5,655 U.S. online shopping consumers, 24% anticipate a bigger refund than last year and 26% expect about the same amount. Thirty-two percent anticipate receiving less compared to 2012, and 18% aren't sure how much money they will receive.

  • Consumers planning to spend tax refund

    LOS ANGELES — The majority of Americans are planning to spend their tax refund. 

     According to PriceGrabber’s poll of 5,655 U.S. online shopping consumers, 24% anticipate a bigger refund than last year and 26% expect about the same amount. Thirty-two percent anticipate receiving less compared to 2012, and 18% aren't sure how much money they will receive.

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