Marketing Tactics

Small businesses have long been a core customer group at Sam’s Club, so much so that at one point the retailer’s tag line was, “in business for small business.” It makes sense then that Sam’s would invest in a program that promotes entrepreneurship and for that the nation should be thankful.

Phoenix – PetSmart is allowing customers to virtually try Halloween costumes on their pets via Facebook. PetSmart’s “Spooktacular Costume Machine” on Facebook lets customers upload a photo of their pet and virtually try on 10 different costumes, add props and text, and share a photo through email, Facebook, Twitter and Pinterest.

After creating a costume, coupons are available to print, including $2 off any PetSmart costume purchase and buy-one, get-one treat coupons. The promotion begins Sept. 16.

Online retailer 6pm.com turns six years on Sept. 6, and to mark the day, the brand is giving its loyal customers a reason to celebrate.

During the birthday celebration on Sept. 6, customers everywhere will be able to shop special deals and play party games for the chance to win prizes. 

New York -- Fashion designer Robert Graham will open his first New York City branded retail store at 380 Bleecker Street in SoHo, joining high-end neighbors such as Burberry, Brunello Cucinelli, Marc Jacobs, rag & bone, and Ralph Lauren. The Robert Graham store is slated to open this fall.

VERNON, Calif. — True Religion Apparel appointed Gary Harvey as the brand’s creative director. In this role, Harvey will work with the company’s senior leadership to define the creative vision and design across True Religion. He will report to Lynne Koplin, chief merchandising officer.

MENOMONEE FALLS, Wis. — Kohl’s is adding designer Peter Som to its DesigNation limited-edition collection roster. Some is the fourth designer to join the team.

As part of the Kohl’s DesigNation concept featuring premier designer fashions based on international inspiration, the collection will draw creative influence from Som’s recent trip to St. Barths. The collection features apparel for women and will be available exclusively at Kohl’s and Kohls.com beginning spring 2014.

New York -- Although back-to-school sales were unexpectedly sluggish, retail sales for the month of August benefited from a late boost in store traffic.

Of the retailers still reporting monthly sales – most so far are reporting slight increases in August same-store sales. Retail Metrics forecast an overall August gain of 3.2% year-over-year; retail sales advanced 3.3% during the same period last year.

Costco Wholesale Corp. reported a same-store sales rise of 4% in August, surpassing a forecast 3.8% gain.

CINCINNATI — Pantene has selected current CoverGirl spokesperson Queen Latifah as its brand ambassador, supporting the Truly Relaxed and Truly Natural collections.