Marketing Tactics

Kronos Foods, a privately held, leading manufacturer of gyros and other Mediterranean and specialty foods, has named Howard Eirinberg as the company's CEO.

Eirinberg, who succeeds long-time CEO Michael Austin, now chairman of Kronos Food, joined the company in 2011 to lead all sales and marketing initiatives for the company's wide-ranging operations in meat, bakery, dairy, dessert, restaurant and distribution. Eirinberg is credited for growing sales by launching new products like chicken shawarma into the club and foodservice channels.

The Hain Celestial Group introduced Garden of Eatin' Butternut Squash Corn Tortilla Chips. The gluten-free snack features a combination of butternut squash and organic yellow corn.

After a 15% fourth-quarter same-store sales decline, Aeropostale is looking to accelerate the pace of previously announced store closures, further reduce an already limited store expansion program and has secured new financial flexibility from a private equity firm.

Kearney, Neb. –- The impact of an extra week in the fourth quarter of fiscal 2012 helped drive down net income and sales at The Buckle during the fourth quarter of fiscal 2013. On a year-over-year basis, net income dropped 3% to $59.4 million from $61.3 million, while net sales declined 6% to $339 million from $360.6 million. Same-store sales for the quarter decreased 2.8%.

Multi-platinum R&B recording artist Keyshia Cole and leading footwear designer and marketer Steve Madden are at it again. Cole and Madden announced their second partnership with products to be released this month including a variety of heeled and platform styles, ranging from pumps to gladiators to ankle booties. The shoes will feature new prints and colors, along with the platform and cut-out details that are said to showcase the fusion of Steve Madden's and Keyshia Cole's style.

Seattle – Starbucks Coffee Company is amending its exclusive agreement to provide Keurig Green Mountain Inc. with super-premium coffee pods. The companies have updated their agreement to continue to expand Starbucks’ range of K-Cup pack offerings and to promote expanded consumer choice. In exchange for eliminating the super-premium coffee exclusivity terms of the existing agreement, Starbucks will receive improved business terms, including significantly expanded Starbucks K-Cup pack and variety types.

Ottawa, Canada - Target dropped prices on its monitored assortment by more than 20% during the days leading up to its confirmation of the data breach that compromised the security of 70 million customers’ personal information during the pre-holiday shopping season. According to data from 360pi analyzing approximately 830 products across eight categories, including TVs, tablets, digital cameras and more, Target dropped its prices by 18% between Dec. 14 and Dec. 17.

Sephora has launched Beauty Board, a social shopping platform designed to engage clients through beauty images. Users will be able to post, share, browse and shop Sephora's photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.

Users will also be able to upload photos, tag the products they use and give helpful tips on how they achieved the look.