Marketing Tactics

SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

“Our rebranding signifies our promise to continue providing ingenious solutions and capabilities for our clients to enable growth in a highly fragmented, competitive and complex market,” Appel said “We are well positioned to be the catalyst that enables CPG and retail companies to take advantage of new opportunities.”

NEW YORK — Global clothing retailer Uniqlo will become the exclusive, multi-year corporate sponsor of the Museum of Modern Art’s Friday night free admission program, beginning in May. 

The program provides free access to the museum and all exhibitions from 4 to 8 p.m., every Friday, throughout the year, a tremendous value considering the normal admission fee is $25.

The Grocery Manufacturers Association (GMA) on Wednesday launched an interactive web-based tool for consumers that supports the Facts Up Front nutrition labeling initiative launched by GMA and the Food Marketing Institute (FMI) in 2011.

With Facts Up Front, characterized by the trade group as the most significant reform of food and beverage labels in over 20 years, important information from the Nutrition Facts Panel on the back of food and beverage products are displayed in a simple and easy-to-use format on the front of products.

ENGLEWOOD CLIFFS, N.J. — According to research conducted by Unilever's Dove brand, the way women depict themselves is dramatically different from how others perceive them.

BOCA RATON, Fla. — Office Depot will team up with ICLEI–Local Governments for Sustainability to expand the National Green Business Challenge, a program that encourages local businesses to take part in a friendly competition to save energy and money, reduce waste and water consumption and procure greener products. 

The program was first piloted in 2010 as the City of Chicago’s "Green Office Challenge."

East Rutherford, N.J. -- Travel retailer Hudson Group, owner of the Hudson News airport stores, said Tuesday it has launched a new retail concept called Hudson, with the first unit slated to open at the Seattle-Tacoma International Airport’s Central Terminal.

New York -- Survey results by Deloitte, released Tuesday, found that even as the economy improves, 94% of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level.

According to Deloitte's 2013 American Pantry Study, 92% indicated they have become more resourceful, and 86% say they are getting more precise in what they buy -- attitudes that have remained consistent in the three years Deloitte has conducted the study, and across income levels.

New York -- Macy’s Inc. filed an appeal on Monday, challenging Manhattan state court judge Jeffrey Oing’s Friday ruling that J.C. Penney can sell unbranded Martha Stewart goods in its stores, at least temporarily.

Penney was celebrating the decision that would allow it to sell Martha Stewart items as long as they didn’t carry her name, especially since the products – valued by one analyst at $100 million -- were already manufactured and being stored in warehouses. 

New York -- Survey results released Tuesday by Analytic Partners found that 48% of people between the ages of 18-44 feel that any loyalty they have toward brands in the future will have to stem from the types of experiences the brands create for them.

The experience includes interaction such as video/online gaming, social media and third-party expert information through blogs and articles.

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores has added The Ohio State University to its assortment of exclusively licensed collegiate fabrics.

“We are thrilled to offer fans of The Ohio State University this exclusive-to-Jo-Ann line of fleece and cotton fabrics,” said Susan Starcher, buyer of fleece, warm and licensed fabric for Jo-Ann. “Our customers love to show their school spirit, and no other retailer offers a more diverse selection of college and university fabrics than Jo-Ann.”