Men’s Wearhouse likes look of service

Planning for a wedding will never be the same thanks to a new service Men’s Wearhouse is launching in 2015 to elevate its service-based value proposition.



The consultative approach to selling men’s clothes has been part of the Men’s Wearhouse strategy since the company was founded in the early 1970’s. Now, a new formalwear consultation service launching in early 2015 in time for the Spring wedding season allows brides and grooms to schedule appointments with Men’s Wearhouse formalwear experts at non-store locations such as in-home or at a business.



"As North America's largest provider of men's formalwear, we are excited to bring a new level of convenience and personalized service to our customers,” said Doug Ewert, CEO of the Men's Wearhouse. “By leveraging our leading market position and our expertise in style, quality and fit, we are now offering in-home formalwear consultations to brides and grooms for their special day. Weddings create moments that last a lifetime and we know that brides and grooms won't trust their wedding attire to just anyone."



The company said its experienced formalwear stylists are trained to help couples select the perfect look for men in the wedding party with exclusive offerings such as Vera Wang tuxedos or Joseph Abboud custom suits.



The Men’s Wearhouse operates more than 1,700 stores and in June acquired highly promotional menswear rival Jos. A. Bank Clothiers.