Alibaba reports $9.3 billion in sales on China’s “Singles Day” sales event

New York --Alibaba Group Holding Limited announced that it hosted $9.3 billion in sales on China’s “Singles Day,” an annual sales event held on Nov. 11.

The E-commerce giant said that 43 of all Singles Day transactions came through mobile devices, up from 21% in 2013.

“On behalf of our entire ecosystem— from millions of buyers and merchants both here and abroad— we are very happy with the results of this year’s 11.11 shopping festival,”said Jonathan Lu, CEO of Alibaba Group. “We are particularly encouraged by the growing trend of consumers embracing mobile shopping on a global stage. Alibaba is humbled to play a role in making it easy for people to do business anywhere."

This year, more than 27,000 brands and merchants participated in the Alibaba event, including Costco, Muji, Desigual, and The North Face. At peak, 2.85 million transactions were processed per minute by Alibaba’s Alipay subsidiary, with buyers from 217 countries and regions participating.