Marketing Tactics

Sunglass Hut customers will receive rewards for in-store and online purchases via a new multi-tier loyalty offering.

Another celebrity popular with Gen Z and millennial consumers is partnering with a livestream shopping platform and a social media giant.

Western/equestrian footwear and apparel brand Ariat has opened its largest location to date, in Las Vegas.

Whole Foods Market ended February with two new stores, on top of one new opening in January.

Offering a blend of efficiency and unconventionality, vending machine-style concept stores could very well redefine the traditional shopping experience in the United States.

Party City is introducing a new store format that highlights two of its key categories: balloons and birthdays.

Luxury shoppers are feeling upbeat about the economy, but that's not translating into increased sales.

The nation's second-largest bookstore chain is teaming up with a well-known partner to deliver online purchases the day they are placed.