Skip to main content

Newegg runs TikTok holiday sale

Shade Moore (Photo: Newegg)
Influencer Shade Moore gets ready to go live on Newegg’s TikTok channel (Photo: Newegg).

Newegg Commerce Inc. is participating in a seasonal TikTok promotion.

The online consumer electronics retailer is taking part in the TikTok Shop Holiday Deals promotion. This sale event is being held on the recently launched TikTok Shop U.S. e-commerce platform from short video platform TikTok.

As part of the TikTok Holiday Deals promotion, Newegg’s TikTok Shop storefront is featuring more than 1,300 deals, accessible via the Newegg TikTok channel or from the Showcase tab on the profiles of over 10,000 TikTok creators.

The sale, available now until 11:59 p.m. PST on Saturday, Dec. 16, offers deals from Newegg as well as digital coupons and discounts from TikTok for up to an additional 30% off.

TikTok creators can feature products in their videos and livestreams to earn commissions for each product sold through their Showcase, which is integrated with Newegg’s TikTok Shop. Newegg also shares video shopping ads and livestreams with links to purchase products directly within the TikTok app.

According to Newegg, its best-selling products on TikTok are Xbox wireless controllers, headphones, computer monitors, and earbuds. Newegg was among the first North American brands to join and sell through TikTok Shop when it initially opened.

[Read more: How TikTok is becoming a mainstream holiday shopping tool]

Other holiday promotional efforts by Newegg during the 2023 season have included the October FantasTech Sale II, which kicked off the retailer’s Extended Holiday Return Policy; as well as its Techtober Sale series of online sales events, also held in October. .

“The enthusiastic response to livestreams and video shopping ads from both our Newegg Media team and network of creators shows the willingness of TikTok users to acquire tech products during this season of extraordinary savings,” said Kevin Lin, senior director of product management for Newegg. “The TikTok Shop Holiday Deals sale is another great opportunity for users to discover how fun it is to shop on TikTok.”

Founded in 2001 and based in the City of Industry, Calif., Newegg Commerce Inc. is a global online retailer for PC hardware, consumer electronics, gaming peripherals, home appliances, automotive and consumer technology.

This ad will auto-close in 10 seconds