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Niemann Foods gives shoppers Birdzi mobile view


Quincy, Ill. - Niemann Foods, a regional independent grocer operating under the County Market banner, has selected Birdzi’s Shopper Engagement platform to provide its shoppers with new in-store services and personalized offers via the grocer’s branded mobile app. The Birdzi platform is currently deployed in eight County Market stores, but Niemann Foods plans to roll out the solution to all 45 of the grocer’s store locations in Iowa, Illinois and Missouri by second quarter 2015.

Since implementing the Birdzi platform, Niemann Foods has reported several thousand downloads of the County Market mobile app, available for both iOS and Android. What’s more, because the Shopper Engagement platform can reach customers with “right time and place” customized offers, recent data from Niemann’s shows higher-than-industry-average mobile app retention rates and in-store shopper engagement.

Niemann Foods has deployed the entire suite of products in the Birdzi Shopper Engagement platform, including in-store location technology and analytics to help shoppers locate specific products on their shopping lists via the County Market branded mobile app. Niemann’s also utilizes the platform for to support its shopper loyalty program, create and manage campaigns designed to grow shopper value, promote products and categories and maximize shopper traffic through the store.

“We selected the Birdzi platform because of the breadth of the platform’s capabilities and the affordability of such a turnkey retail solution,” said Ron Cook, VP and director of marketing, Niemann Foods. “From day one, the Birdzi team has also provided us with an attention to detail and responsiveness that is second to none. “Birdzi has provided us with more than just a mobile app. We now have a complete target marketing solution that our customers have fully embraced as part of their shopping experience in our County Market stores.”

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