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Study: Mobile shoppers stay home


Reston, Va. – Despite the popular image of “showrooming” mobile shoppers using their devices to find better prices on in-store items, 85% of consumers actively shop with a mobile device from home, even if other devices are available. In addition, the “Mobile Spend in 2015” study from Contact Solutions shows that 26% of consumers do in fact showroom, while 27% will make mobile purchases from a store they are shopping in.

Other findings include:

• If forced to stop what they’re doing and leave the app to get help, one in four shopping app users will be likely not to make a purchase with the brand at all.

• 23% of respondents said in-app recommendations would drive them add more items to their cart and 33% said they would spend more time in the app.

• 81% of shoppers have needed assistance in a mobile app but only 12% used their mobile phone to get it.

• 54% of respondents said mobile coupons and discounts would increase their desire to be a repeat customer. Other leading incentives include mobile product comparisons (34%), more ways to pay (29%) and the ability to get help (25%).

The Contact Solutions shopping habits survey was conducted via online survey during November 2014. More than 1,800 adults responded.

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