Marketing Tactics

Prepaid payment provider Blackhawk Network has created a new division dedicated to providing customized engagement, incentive and rebate programs for consumers, employees and sales channels.

Louisville, Ky. – Papa John’s International Inc. is taking its Super Bowl focus off trivial football inflation concerns and on something that matters – free pizza. Customers who place a minimum order of $15 on Papajohns.com using promo code SUPERBOWL between Thursday, Jan. 29 and Sunday, Feb. 1 will receive a free large pizza with up to three toppings on their next order beginning Monday, Feb. 2 through Sunday, February 22.

New York – E-commerce revenue continued its strong growth trend of recent year in 2014. According to the Custora E-Commerce Pulse 2014 Holiday Recap Report, U.S. e-commerce revenue was up 15.6% from the 2013 holiday season.

Black Friday (20.6% year-over-year jump in revenue) and Cyber Monday (15.4% year-over-year revenue growth) were the two biggest single e-commerce shopping days of the 2014 holiday season.

Washington, D.C. – Valentine’s Day should be especially sweet for retailers this year. According to the National Retail Federation (NRF) Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics, the average person celebrating Valentine’s Day will spend $142.31 on candy, flowers, apparel and more.

That figure is up 6% from $133.91 in 2013. Total spending is expected to reach $18.9 billion, a survey high.

ShoeBuy, a global online retailer of shoes and clothing, is expanding into footwear manufacturing.

The company has acquired a minority stake in Boston Boot Company. Now, the complete Boston Boot Company product line will be available at ShoeBuy.com, bringing the brand to millions of shoppers. Financial details of the deal were not disclosed.

Boston - ShoeBuy, a global online retailer of shoes and clothing, is expanding into footwear manufacturing. The company has acquired a minority stake in Boston Boot Company.

Now, the complete Boston Boot Company product line is available at ShoeBuy.com, bringing the brand to millions of shoppers. Financial details of the deal were not disclosed.

New York - With gas prices down 31% since June 2014 and oil prices tumbling to their lowest levels in several years, American consumer confidence has improved dramatically. According to the Nielsen Consumer Confidence Report, in fourth quarter 2014 U.S. consumer confidence went up 12 percentage points year-over-year.

Orlando, Fla. – Digital receipts solution provide FlexReceipts will provide its technology to  several independent retailers including denim retailer Paige USA, sportswear retailer TravisMathew, men’s clothier Milton’s, Rusty Del Mar Surf Shop and Robert’s China.