3 Day Blinds personalizes content with Marketo

Irvine, Calif. – Custom window covering retailer 3 Day Blinds is taking customization to a new level. The company has selected the engagement marketing platform from Marketo Inc. to create and deliver personalized content to new and existing customers, drive revenue increases and streamline marketing activities.



The company previously relied on an email service provider to communicate with its customers but needed a better way to gather insights and create a more meaningful, relevant dialogue. And while the company's customer database is robust, it had no way to segment or automate its marketing activities or personalize its communications.



"Windows are the focal point of someone's home making the selection of custom blinds, shades or shutters a significant and thoughtful decision that can take time," said Dan Williams, CRO at 3 Day Blinds. "We wanted a way to understand where each of our customers was in their journey with us and bring the expertise and knowledge of our designers directly to them. Now with Marketo, we have the insights and ability to deliver relevant content to each customer at the right time to ensure they are satisfied with their purchase."