In-Store Media

The obituary for the printed retail catalog might have been a bit premature, if J.C. Penney is correct.

The retailer is reportedly bringing back its big glossy paper catalog after new evidence surfaced suggesting that print catalogs drive sales, the Wall Street Journal reports.

Unilever is trying to grow sales of men’s skin care products by targeting fathers with innovative workshops at Sam’s Club.

Dove Men+Care and Family First's national nonprofit fatherhood program, All Pro Dad, will present All Pro Dad in-Club interactive workshops at 60 Sam's Clubs in the Top 30 markets across the country on Jan. 17.

New York -- Neiman Marcus is testing interactive mirror technology at its store in Walnut Creek, Calif., that enables shoppers to see how they look in different outfits at the same time. The luxury retailer is set to pilot the technology in two additional locations, including its store in San Francisco.

Whole Foods Market plans to cater to the health-focused community of obstacle racers with a new omnichannel partnership.

The natural and organic foods supermarket will connect with consumers via Spartan Race’s “Food of the Day” platform, beginning in 2015. Spartan Race is an obstacle racing company that facilitated over 130 races in 17 countries last year.

By Jim Singer, A.T. Kearney, and Ryan Mathews, Black Monk Consulting

New York -- Bloomingdale’s is celebrating the National Basketball Association’s (NBA) 64th NBA All-Star Game in a big way with 16 basketball-inspired in-store pop-up shops filled with NBA team and All-Star merchandise.

Helping small business owners and consumers achieve peak performance is the premise behind a new branding initiative at Office Depot called, “Gear Up For Great.”

Lowe’s is teaming up with a key supplier to engage a new generation of shoppers with a multifaceted initiative that involves in-store and social media elements.

Tool manufacturer Dremel will be offering a series of in-store clinics at Lowe's to help families design and build a race-worthy Pinewood Derby Car. With the help of Dremel tools and accessories, participants will learn how to create a winning derby car without an elaborate set of tools.