In-Store Media

Hoffman Estates, Ill. – Sears is launching Now + Here, a fast fashion shop available in Sears stores across the country, on Sears.com and Shopyourway.com, in the second week of April. The Now + Here shops offer a new shop environment with monthly deliveries.

The fully integrated retail experience extends online with access to exclusive content, including behind the scenes videos and fashion tips.

A week after it divested Lands’ End, Sears announced plans to launch Now + Here, a fast fashion shop available in Sears stores across the country, on Sears.com and Shopyourway.com, the second week of April. The Now + Here shops offer a new shop environment with monthly deliveries.

The move comes as the company continues to transform into a member-centric retailer leveraging Shop Your Way and integrated retail.

Julie Eddleman, Erik Keptner and Andy Murray are the newest inductees into the Path to Purchase Institute’s Hall of Fame which recognizes industry leaders for their contributions to the field of shopper marketing.

Eddleman, marketing director of North American brands at Procter & Gamble, Keptner, EVP of marketing at Ahold, and Murrary, SVP of creative at Walmart were recognized at a gala event held in conjunction with the Institute’s annual Shopper Marketing Summit in Chicago.

More than 360 select Loblaw banner stores across Canada nabbed the world record for the most wheels of Parmigiano Reggiano cheese cracked simultaneously, as declared by a Guinness World Records adjudicator. Officially, 1,008 wheels were cracked in more than 360 Loblaw banner stores simultaneously across Canada.

Major changes in retailers’ use of digital coupons and free standing insert promotions were evident in 2013 and especially pronounced at Walmart, Target and Kroger, according to an extensive analysis conducted by the Marx division of Kantar Media.

Retailers’ overall advertising expenditures were relatively in 2013 when compared to the prior year; however, there were large spikes in digital coupon events and free standing insert (FSI) coupon promotion pages.
 

In recognition of shoppers’ desire for clean foods with minimal ingredients, Bumble Bee has introduced a new “Heritage Pack” with labeling reminiscent of the 1950s. Retailers may be inclined to say, “so what,” but there are several interesting aspects to the initiative.

Packaging changes among CPG companies are common in an industry where genuine innovation is hard to come by. So a new label, color scheme or pack size tends to elicit a big yawn from retailers.

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

The Avenue has used Partners in Education programs to foster community relations since 1998. These programs provide marketing opportunities for each of the five Avenue properties in the Southeast.

Taking a cue from the TLC television show “What Not to Wear,” for example, The Avenue worked with high school fashion marketing students to award $1,000 makeover packages including wardrobe, hair, makeup and other prizes. More than 40 teachers applied for the makeover, which was sponsored by Van Michael Salon, LensCrafters, Chico’s, Talbots and Aerosoles.

Canton, Mass. — Dunkin’ Donuts has signed a multi-unit store development agreement with Sizzling Donuts, an existing franchise group, for 46 new restaurants throughout the greater Sacramento, Calif., metro area and the surrounding cities of Stockton, Modesto, Tracy, Manteca, Placerville and Davis.

Livonia, Mich. – A large majority of consumers consider themselves value seekers, and they are increasingly using the Internet, social media and mobile devices to obtain value. According to the new Valassis Shopper Marketing Report, nearly eight in 10 consumers consider themselves value seekers, self-described as promotion sensitive or price conscious.