In-Store Media

Facing a holiday shopping season in which consumers will be more digitally engaged than ever, Target is partnering with Google to introduce a new mobile experience aimed at driving traffic to its stores.

Bullseye’s Playground is a mobile game experience featuring Target’s bull terrier mascot Bullseye and other characters. In select Target stores, guests will have the opportunity to immerse themselves in Bullseye’s Playground using Google’s new Project Tango Development Tablet, which will transform the store into a 3D winter playground.

By Bruce Schanzer and Jennifer Bitterman

The nation’s largest retail bookseller has dreamed up another innovative way to drive traffic to its stores.

Barnes & Noble has announced that it will be sponsoring the Barnes & Noble Cookie Bake-Off, a contest in which customers can submit cookie recipes for a chance to win prizes and have their winning cookies sold in Barnes & Noble stores.

Grand Rapids, Mich. — Meijer is offering a 20% coupon on Monday, Dec. 1, which it is calling “Digital Monday,” through its mPerks digital loyalty program. The mPerks Monday promotion includes a 20% coupon through mPerks that can be used on one electronics, apparel or general merchandise item.

Meijer credit card customers who have a 15% reward coupon can use it in addition to the mPerks Monday. The coupon will be available for mPerks subscribers to clip Nov. 30 through Dec. 1 and will only be available for use on Dec. 1.

Meijer is taking a different approach to Cyber Monday this year.

Instead of online sales, the retailer says it will focus on offering discounts through its digital couponing site: mPerks. For Cyber Monday, the retailer is offering a coupon for 20% off a single item through mPerks on in-store purchases today only.

New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.

MakerBot and Staples announced today that MakerBot  Replicator 3D Printers and MakerBot Digitizer Desktop 3D Scanners are now available in 50 select Staples retail stores across 18 states. MakerBot is Staples’ exclusive provider in-store of 3D printing hardware, with premium in-store experiences to showcase the entire MakerBot 3D Ecosystem.  This partnership makes Staples the exclusive office supply company to offer MakerBot 3D printing and scanning products in the store.