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In-Store Media

  • Strong Holiday Season Likely for Retailers

    By Bruce Schanzer and Jennifer Bitterman

  • Something’s cooking at Barnes & Noble

    The nation’s largest retail bookseller has dreamed up another innovative way to drive traffic to its stores.

    Barnes & Noble has announced that it will be sponsoring the Barnes & Noble Cookie Bake-Off, a contest in which customers can submit cookie recipes for a chance to win prizes and have their winning cookies sold in Barnes & Noble stores.

  • Holiday shopping just one big video game at Target

    Facing a holiday shopping season in which consumers will be more digitally engaged than ever, Target is partnering with Google to introduce a new mobile experience aimed at driving traffic to its stores.

    Bullseye’s Playground is a mobile game experience featuring Target’s bull terrier mascot Bullseye and other characters. In select Target stores, guests will have the opportunity to immerse themselves in Bullseye’s Playground using Google’s new Project Tango Development Tablet, which will transform the store into a 3D winter playground.

  • Meijer readies digital coupon promotion

    Grand Rapids, Mich. — Meijer is offering a 20% coupon on Monday, Dec. 1, which it is calling “Digital Monday,” through its mPerks digital loyalty program. The mPerks Monday promotion includes a 20% coupon through mPerks that can be used on one electronics, apparel or general merchandise item.

    Meijer credit card customers who have a 15% reward coupon can use it in addition to the mPerks Monday. The coupon will be available for mPerks subscribers to clip Nov. 30 through Dec. 1 and will only be available for use on Dec. 1.

  • It’s ‘Digital Monday’ at Meijer

    Meijer is taking a different approach to Cyber Monday this year.

    Instead of online sales, the retailer says it will focus on offering discounts through its digital couponing site: mPerks. For Cyber Monday, the retailer is offering a coupon for 20% off a single item through mPerks on in-store purchases today only.

  • Guest Commentary: Twitter tips for holiday sales

    New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.

  • Sports Authority rolls out updated format in Las Vegas area

    Englewood, Col. - Sports Authority continues to roll out its enhanced store environment in both existing stores and new locations nationwide. Most recently, the retailer completed the remodel of an existing store and also opened two new units in the Las Vegas area.  

  • Office Depot using new location-based marketing app Shazam In-Store

    AUSTIN, Texas - Office Depot is currently utilizing a new location-based mobile marketing app, Shazom In-Store, in all of its Office Depot and OfficeMax retail store locations throughout the country. The solution combines Shazam, one of the world’s most popular apps, with proprietary technology from Mood Media.

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