Lowe’s: Racers, start your Dremel tools

Lowe’s is teaming up with a key supplier to engage a new generation of shoppers with a multifaceted initiative that involves in-store and social media elements.

Tool manufacturer Dremel will be offering a series of in-store clinics at Lowe's to help families design and build a race-worthy Pinewood Derby Car. With the help of Dremel tools and accessories, participants will learn how to create a winning derby car without an elaborate set of tools.

In addition, clinic participants will receive a Pinewood Derby Days patch and a coupon for 10% off their purchase of select Dremel tools, accessories and attachments.

"Pinewood Derby racing events are an excellent opportunity for families to work on a hands-on project together," said Tim Turbett, director of brand marketing for Lowe’s. "Since 2004 in partnership with Lowe's, our Pinewood Derby Days clinics have helped young racers construct amazing personal creations, and we look forward to seeing this year's new designs."

Pinewood Derby races have been held by various schools, organizations and groups since the mid-1950s as a way to promote sportsmanship and teamwork among students while they learn new skills.

This year, once racers have built their cars with the help of Lowe’s and Dremel, they are invited to visit Facebook.com/Dremel to submit a photo for the chance to win a two-day motor sports race experience. Winners will receive airfare, lodging, transportation, meals and premier tickets to a race. From Jan. 17 to Feb. 28, participants can upload a photo of their ultimate race car on Facebook or share their photo on Twitter or Instagram tagged with #DerbyDaysSweeps. The winner will also have his or her design on display in Lowe's stores during the 2016 season.

The 2015 clinics will be held Jan. 17, Jan. 31, Feb. 7 and Feb. 21 from 11 a.m. to 1 p.m. at select Lowe's locations nationwide. Customers are encouraged to call their local store to confirm dates and times of the clinics.