In-Store Media

BJ's Wholesale Club has renewed and expanded its in-Club advertising contract with IZ-ON Media, a digital media company specializing in in-store shopper marketing services.

For the past three years, IZ-ON Media has provided content programming and delivery, network operations and advertising sales for the BJ's HDTV Network. According to the renewed and expanded deal’s terms, IZ-ON Media will also represent the BJ's In-Club Radio Network.

Austin, Texas – Three-quarters (75%) of retail marketers believe that digital advertising delivers a higher ROI than offline advertising, including circulars and direct mail. A survey of 200 retail marketing decision-makers and influencers commissioned by RetailMeNot Inc. and conducted by Kelton, shows that despite this belief, 51% of respondents said digital marketing spend in retail compared to offline marketing spend is still about 50/50.

Atlanta — Arby's Restaurant Group, Inc. announced plans to launch a major remodeling program across its nationwide network of nearly 3,400 Arby's quick-service sandwich restaurants.

The turnkey revitalization initiative includes a new building image, team member re-training program and franchisee remodel financing solution.  

As the largest retailer-owned hardware cooperative in the industry, Ace Hardware knows plenty about paint. But it turns out it may also know a thing or two about nail color. In the first-ever collaboration of its kind, Ace Hardware has partnered with nail lacquer brand OPI to create an exclusive color palette by Clark+Kensington, Ace’s premium paint line.

The new color palette will launch this month in more than 3,200 Ace Hardware stores nationwide and offer consumers the opportunity to adopt their favorite nail lacquer colors as part of their home décor.

Philadelphia — Urban Outfitters has opened a “lifestyle center” store,  in Manhattan’s Herald Square neighborhood. The 57,000-sq.ft. store is the brand’s largest location to date, and its13th store in New York City. It includes such extras as a hair salon, bookshop, coffee bar and photography shop that lets shoppers print their photos from Instagram.

San Francisco — U.S. retailers reported 5% year-over-year growth in general merchandise, apparel, furniture and other (GAFO) retail sales. According to monthly figures from in-store retail analytics provider Euclid, shoppers made fewer trips to the store than expected, but were very engaged and showed a lot of intent to buy.

Although comparable-store sales at Fred’s declined slightly in May, the company said sales strengthened in the last week of the month thanks to the first ad in its new marketing and branding program, designed to increase traffic and heighten customer awareness of category diversity.

The company’s total sales for the month stayed flat at $151.9 million, compared with $152.3 million in May last year. Comparable-store sales for the month declined 0.4% compared with a 0.5% decrease in the same period last year.

Freeport, Maine -- L.L. Bean announced it will open its first store in the state of Vermont, at Burlington Town Center.

The two-level, 18,290-sq.-ft. store is scheduled to open in October. It will feature an assortment of active and casual apparel and footwear, outdoor gear including hiking, fly-fishing, kayaking and camping products. It will L.L. Bean's 20th retail store outside of Maine.

Nashville, Tenn. — Opry Mills, the largest outlet and value retail shopping destination in Tennessee, has expanded its staff with the addition of three new professions. Natalie Smailis has been named marketing/tourism coordinator. Jamie Phillips will serve as guest services manager. Billy Patton will step into the role of director of operations.

Fred’s wants to be what it calls “the convenient small box store of choice” and to achieve that goal, it has embarked on a two-pronged strategy focused on general merchandise and pharmacy.