In-Store Media

GNC Holdings latest national brand campaign, called "Beat Average," includes a mix of network prime, premium and targeted cable, out-of-home, newspaper, magazine and online media.

Atlanta -- Boutique accessories and jewelry designer Kendra Scott will add two new Atlanta-area stores – one in Buckhead at The Shops Around Lenox, and the other in Alpharetta, at the Avalon Center.

The Shops Around Lenox store opens April 26, and will feature an interactive Kendra Scott Color Bar, where customers can design and personalize one-of-a-kind jewelry.

The Avalon Center store in Alpharetta is slated to open fall 2014.

Television show host, actress and fashion designer Kelly Osbourne is spotting trends for PetSmart and its new line of creative grooming services, Pet Expressions and joining the specialty retailer’s omnichannel campaign.

The PetSmart salon touts its temporary, pet-safe chalking, stenciling and feathering services to dogs of all shapes and sizes.

Austin, Texas - RetailMeNot, Inc. has reached a strategic partnership agreement with General Growth Properties Inc. (GGP), a real estate investment trust focused exclusively on owning, managing, leasing and developing retail properties throughout the U.S. RetailMeNot will be the preferred digital coupon provider across GGP malls.

Atlanta - InReality, a customer experience strategy and design firm, is offering a retail customer experience measurement tool called Reality Gap Analysis. Reality Gap Analysis delivers a quantifiable assessment of the gaps between a brand's self-perception and a customer's reality.

RetailMeNot has some interesting plans in store for mall goers following an agreement with General Growth Properties allowing it to serve as the mall operators preferred digital coupon provider.

Plans call for RetailMeNot to test new marketing formats and beacon technology in select malls that will allow RetailMeNot mobile app users to be served hyper-targeted offers. In addition, the company said it will work with General Growth Properties on various undefined initiatives to enhance the shopping experience at its 120 malls, increase traffic and drive sales for tenants.

Leading Midwestern retailer Shopko has reopened its garden centers and has reiterated its commitment to environmental sustainability as the world marks this year’s Earth Day.

New product introductions aren’t what they used to be as evidenced by Doritos “Bold Flavor Experiment” involving mysterious variants of the spicy chips.

The Frito-Lay division of PepsiCo this week is introducing three new flavors of the Doritos Jacked brand to the snack food but not telling shoppers what they are called. The unconventional approach to generating trial also involves a unique contest element to encourage shoppers to digitally engage with the brand.

Woonsocket, R.I. — Rob Price, senior VP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to pursue a new role.   

“Rob led the retail marketing team during a period of tremendous growth and strong financial performance and brought numerous positive changes to the business. We thank Rob for his important contributions and wish him the best of luck in the next phase of his career,” the company stated.

Evansville, Ind. -- Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign. Shoe Carnival’s national campaign with “Devious Maids” and new tagline “A Surprise in Store” will run on national cable with on-air, in-store and social support.

The advertising campaign coincides with the season two premiere of the series “Devious Maids,” which will debut on April 20.