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In-Store Media

  • Here's the 4 ways retailers build customer loyalty

    There are four key elements that sustain a customer’s loyalty over the long term (and price is not one of them), according to the newest research from Synchrony Financial.

    According to Synchrony Financial’s 2015 Customer Experience and Impact Study, which examines 27 elements of the shopping experience, four experiences stand out as most valued by customers and translate into greater spend and loyalty for retailers.

  • Burlington Stores shines a light on blood cancer

    Burlington Stores is taking the lead on raising awareness of blood cancer with an in-store donation drive and employee program.

    The retailer is launching its 14th consecutive company-wide campaign today in all its stores nationwide, encouraging its customers to make a donation at checkout to benefit the Leukemia & Lymphoma Society now through Dec. 2.

  • Reading Is Fundamental at Books-A-Million

    Books-A-Million is teaming up with the nation’s largest children’s literacy organizations on a campaign that is sure to appeal to its core customers.

    Through Sept. 19, customers at Books-A-Million can make a donation to Reading Is Fundamental. No purchase is necessary to donate, and contributions can be made at all Books-A-Million locations. Customers will receive an exclusive bookmark stating that they donated to Reading Is Fundamental.

  • Gymboree takes happiness omnichannel

  • Petco puts its best paw forward for Halloween

    Petco is launching an omnichannel promotion to get pet parents ready for the spookiest holiday of the year.

    Pet parents who plan to dress up their pets can participate in the Petco "Make a Scene" Photo Contest on Instagram. Beginning Oct. 1, pet parents are encouraged to take a photo of their costumed pet in a scene that matches the pet's costume and post it on Instagram with the hashtag #MakeASceneContest for a chance to win a $5,000 grand prize.

  • Macy's toasts Hispanic heritage with Latino stars

    As the first major retailer to kick off Hispanic Heritage Month, Macy's partering with three Latino celebrities on special in-store events.

    Macy’s says it will bring together Mario Lopez, Don Omar and Angel Merino, who have influenced pop culture through their music, lifestyle and beauty expertise, as three Latino influyentes to share their inspiring stories with customers in live candid conversations.

  • Lane Bryant promotes size equality across channels

    New York – Lane Bryant is promoting equality for women who wear larger sizes with a new omnichannel campaign.

    The specialty fashion retailer’s #PlusIsEqual campaign is using channels including social, TV, print and video to urge better treatment of women sizes 14-24 in the media and by retailers.

  • Century 21 making a lasting impression on New York

    Shoppers who love a good deal on designer duds have a new reason to shop Century 21 in New York City.

    The retailer has partnered once again with famous street artist Mr. Brainwash on a second mural honoring the city and the attacks of Sept. 11. His second interpretation of the events that changed the city and the nation forever are located on a 65-square-foot by 225-square-foot wall of the storefront on Church Street, depicting painted images of iconic NYC sights and sceneries.

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