In-Store Media

Target is looking to return to the days when shoppers flocked to its stores for fabulously designed products, thanks to new directon from CEO Brian Cornell.

According to Ad Age, the company is refocused on wooing shoppers once again with a renewed emphasis on design that is "fab and functional," one of Target's core areas where the retailer really stands out in the crowded mass market field.

Read more about Target's design focus by clicking here.

Burlington, Mass. -- Another iconic brand has opened its own freestanding store.

Ice hockey equipment giant Bauer Hockey, founded in 1927, has opened its first-ever physical store, in the Boston suburb of Burlington, Massachusetts. The 20,000-sq.-ft. store, called “Own the Moment Hockey Experience,” is the first of 10 locations the company plans to open in the United States and Canada. A second is set to open this fall, in Bloomington, Minnesota.

Cleveland – Sherwin-Williams is launching a colorful omnichannel program designed to ease the process of selecting paint colors. Called ColorSnap, it integrates online and offline tools and includes a new in-store display.

Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

Retailers open spaces dedicated to the connected home

Sears and Target have looked into the future (a future that some would say is already here) of residential living, and it’s “connected.” The two retailers have both opened spaces that showcase the concept of the connected home — a house where, put simply, appliances and accessories come with digital sensors that connect to the Internet and can be controlled from anywhere via a smartphone.

These so-called “smart” devices span a range of categories, from washers and refrigerators to safety and

Facebook and Twitter don’t have the power to move mountains (not yet anyway), but one thing is certain: Retailers are not only listening to the conversations going on out there about their brands, but, increasingly and when it makes brand-sense, acting on them. At least the smart ones are.

Consider Topshop. The global fashion retailer came under fire for using ultra-thin mannequins in its stores.

Macy’s is appealing to customers with a favorite cause by asking shoppers to participate in the retailer's marquee charity event.

The retailer will hold its annual “Shop For A Cause” event, a unique, one-day-only shopping event created to support local charities’ fundraising efforts, on Aug. 29. Since 2006, the program has helped raise tens of millions of dollars for thousands of charities across the country.

Dodgeville, Wis. — Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

Lands’ End will kick off the new strategy with the introduction of different initiatives including two new lifestyle campaigns, Quality.Time and A Closer Look at the Land. Each will be featured online and in catalog format.