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Hy-Vee does demos with Interactions
Leading regional supermarket operator Hy-Vee is expanding its relationship with Interactions to provide experiential marketing services.
Interactions says it will engage shoppers through experiential marketing events in 50 store locations in Iowa, Illinois, Kansas and Missouri, with plans to expand to more than 145 stores throughout the year. In addition to planned event services, Interactions will also collaborate with Hy-Vee to develop additional experiential marketing activities, such as new store openings, community events and Hy-Vee branded programs.
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James Avery, Alpharetta, Georgia
Jewelry retailer James Avery is offering shoppers a more interactive experience, one that connects customers to the brand, at its store in Apharetta, Georgia.
In creating the next “home” for the 60plus-store James Avery, the challenge was to find a way to bridge current customers’ expectations and history with an invitation to new consumers who may not be familiar with the brand.
